Qualities of a really bad fake

What's the point of faking if you do this?

1. Fake to the exact spot you want to throw. Doing this only prepares your defender to anticipate your next move.
2. Fake with exaggerated motions. This fake looks fake. Reallly really fake. Even the worst defenders watch you flail around comically as they get a breather and you bore the soap opera scouts in the stands.
3. Fake without a plan. Throwing a fake without a purpose is a waste of energy and a waste of time. Your fake should be planned to put a defender in a wrong spot to open up spot for you to throw. Fake with a purpose!

Fake with a purpose!